We are excited to introduce you to the new branding concept for KCRAR and HMLS! This new branding is a result of many discussions over the last several years, and is based on member feedback through focus groups and committee meetings. Our ultimate goal was to achieve a more unified identity between the two organizations and to enhance our position as “the voice for real estate in Kansas City,” and we think the new branding – impactful, distinct, modern and versatile – will help us achieve just that.

The interlocking of the two rooflines represents the partnership not only between KCRAR and HMLS, but also the partnership between both organizations and our members – you! The blue/green color combo is the result of consumer research identifying the two colors as being most linked to real estate. The theory behind this is that blues and greens are the natural backdrops to most properties, representing sky and grass.

One of the first steps in the launch of our new branding is a refreshed design and new name for the Realeyes monthly newsletter – which will now be known as Connect. Over the next several months, we’ll continue rolling out the new branding in a variety of other ways, including the much anticipated redesign of KCRAR.com coming later this year.

We hope you like our new look! If you have any comments or questions, please contact Kyla Barcus at kylab@kcrar.com.