Many sellers expect their home to be marketed on the internet today. They know that's the place more and more buyers are starting the home search process. 

So to help meet that expectation, multiple listing services are being called upon by their users to facilitate internet exposure. Common ways to do that include data feeds to IDX providers and more recently, to listing syndication services.

Point2 Agent Listing Syndication
An optional, no-charge Heartland MLS Service

To provide you with a tool for easier online listing exposure, Heartland MLS has selected Point2 Agent as a new service provider. Point2 Agent offers a complete real estate listing syndication solution for those Brokers who feel this service is a good fit for their business. This new service comes at no additional cost to HMLS users who opt to use it.

With Point2 Agent's no-charge syndication tools you'll have the ability to syndicate your property listings to over 35 Point2 Syndication Partner websites.  This includes public listing search sites like Yahoo!, Trulia, Google Base and many more.

If you choose to use the Point2 Agent syndication program, agents or office staff will be able to enter listings once in the MLS and have them sent automatically to some of the highest-trafficked real estate and other search sites on the internet. The data is refreshed every 24 hours, so changes made at HMLS are reflected on the syndicated websites, keeping things accurate.

The program is flexible and easy to manage. If you don't want to use all the Syndication Partner websites, you will be able to choose which sites your office's listings can go to by using an online tool called a Syndication Dashboard.  After the Broker sets the office's overall Syndication Partner preferences, then agents will be able to set preferences for each listing.  And Brokers as well as Agents will be able to access reports and leads via prospect emails.

Brokers need to opt-in to this program to have your office's listings included in a daily data feed to Point2 Agent.  After opting-in, Brokers and Agents need to set up Syndication Dashboards to use the program.

The information below explains how to opt-in as well as many other details. We highly recommend you attend a Syndication Dashboard webinar (registration link below) to see a demonstration.

Using Point2 Agent Listing Syndication

To opt-in and have your Active listings fed to Point2, Brokers need to follow a simple process at the HMLS Matrix site. Here are the opt-in instructions - the system is ready for you to access. Please inform your agents that they'll receive a Syndication Dashboard invitation, as will you, the day after you opt-in (more information about that in the Frequently Asked Questions posted below).

Attend a Point2 webinar – Attend a webinar to learn more about Point2 and the Syndication services, basic reports & prospects provided at no-charge to members of HMLS. At the end of each session, there will be a Q&A session where you’re welcome to ask any and all Point2 related questions. Click here to register. Some information covered in the webinars is also available in these detailed videos that can be viewed on-demand.

Click here to see a comparison of the features of a no-charge Point2 Syndication Dashboard with a Point2 Agent Account.

Read the Frequently Asked Questions about the Point2 system offer from Heartland MLS. This includes some Q & A's for Heartland users who have Point2 Agent accounts.

For more information about free Listing Syndication through Point2, please visit http://getsyndication.com/. Here you’ll be able to view all Syndication Partners in Point2’s Syndication network as well as view additional resources.

Broker Syndication Dashboard Getting Started Guide - for more details about how Brokers set up their online tool to manage their office's Point2 Agent syndication program.

Agent Syndication Dashboard Getting Started Guide - for more details about how Agents set up their online tool to manage syndication of individual listings. Brokers who are opting-into this program should provide this to their Agents.

Questions?

If you have not received your Syndiation Dashboard invitation and it's been more than one day since your office opted-in to Point2 syndication, please email customercare@point2agent.com to have an invitation sent to you.  Also check your junk mail folder in case the invitation was filtered and sent there.

For additional support on the Syndication Dashboard and information on the upgraded membership packages, call 1-866-977-1777 (select option 2 when prompted by the message and tell the representative you're a Heartland MLS member and that you need help with your syndication dashboard) OR email customercare@point2agent.com. 

Call 1-800-659-5494 for sales of Point2 Agent accounts / websites.

If you currently do not have Active listings, and therefore don't have a Syndication Dashboard, and would like to establish a Point2 account, go here. View other resources on the Point2 Education Site, including information about optional for-fee Point2 Agent accounts you may want to consider.