KCRAR Blog Rollhttp://www.kcrar.comFri, 10 Sep 2010 01:17:37 GMT100 degrees can't stop him!http://www.kcrar.com/100-degrees-cant-stop-him1Thu, 19 Aug 2010 18:30:19 GMTJan Pringle

There was a remarkable person in KCRAR’s continuing education class the other day and I want to tell you about him. He taught me an important lesson in life and I thought all of us might learn from it. Here’s the story.

He was scheduled to attend both the morning and afternoon CE classes that day, so during the 60-minute lunch break he drove to an area grocery store. However, when he returned to his car he found it wouldn’t start. (His day had already started with a speeding ticket on the way to the morning class.)

Bear in mind it was a blistering, white hot August day. According to the temperature display in my own car, at 1:00 p.m. it was 119 degrees in the KCRAR parking lot. The student in question was 2.92 miles away and class was starting in 45 minutes.

I can easily imagine what I would have done in the same situation. I would have probably bowed my head in resignation, cursed my bad luck and waited for the service truck while I sat somewhere with a cold Miller. Heck with it! As for class, well, there would be another one on another day.

But how did the student in this story react? Imagine this… he walked back to KCRAR. You read that correctly… he walked… and he returned on time, too, with five minutes to spare. He walked uphill in the blazing, sweltering sun for nearly three miles in regular shoes and work clothes. Furthermore, he was smiling when he told me about it! Now that’s incredible.

What did I lean from his example? The obvious answer would be the benefit of physical fitness. But in this case he was a role model to me for a far different reason. It was because of his indomitable spirit. He had heart. He reminded me of that wonderful old song from the Broadway musical “Damn Yankees.” You gotta’ have heart. Miles 'n miles n' miles of heart.

It’s such a simple lesson, but one so easily forgotten. Remember no matter what may go wrong … you gotta’ have heart! Play that old tune in your head and get inspired by singing out loud, too. All you really need is heart. When the odds are sayin’ you’ll never win, that’s when the grin should start.

That’s what I learned from David Anderson, Keller Williams Northland Partners. Thanks for the lesson, David. You’re my hero.

  

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]]>http://www.kcrar.com/100-degrees-cant-stop-him1To give or not to give feedback? That is the question...http://www.kcrar.com/to-give-or-not-to-give-feedback-that-is-the-questionWed, 04 Aug 2010 13:53:44 GMTDenise Burke

We were progressing along at a nice clip as our instructor seamlessly encompassed professional protocols, standards, and how to improve behaviors among agents; when all at once the mood within the classroom took an abrupt, and oh-so-cynical change… Yes, you guessed it! The topic turned to feedback; an invitation to mayhem ensued. Just the mention of this seemingly simple word incites an onslaught of contrary discourse.

Perhaps there does not need to be such acrimony concerning feedback. At first blush, the notion of feedback seems uncomplicated, even simple, but as with most topics with conflicting views, feedback and all that it entails is anything but simple. The query is how to negotiate this tricky terrain.

For some, especially listing agents, feedback is a commodity every bit as desirable as a latest hot stock—valuable inside information. Nearly all listing agents employ feedback to help convince sellers to paint, stage, reduce their price, etc. Feedback can also be the solidifying factor to confirm to sellers that their home is simply priced too high to be competitive within the current market (heavy emphasis on current). From a buyer’s agent perspective, the overriding dilemma surrounding feedback suggests that providing too much feedback does not promote and protect the buyer’s best interests.

Please permit me to interject a couple of conflicting perspectives—about two cents’ worth (adjusted for inflation, of course); and I will leave the notion open for “you” to decide…

A certain buyer’s agent, who is a well-adjusted, highly productive and exceedingly well-behaved REALTOR® (most of the time), transforms his quiet demeanor when discussing feedback. He believes for a buyer’s Agent to give help to the seller is in direct conflict with his responsibilities to the buyer (he cites loyalty and confidentially). When asked for feedback, he gives no detail; he tells sellers/agents that he will be in touch if his buyers are interested (how judiciously discrete!).

To be sure, feedback can be eminently practical (and profitable) in many situations; consider a an equally savvy buyer’s agent who believes providing detailed feedback (within the Law of Agency parameters, of course) undeniably helps her buyers purchase the home of their dreams, as the following illustration will show. A buyer was interested in a beautiful home complete with white-picket fence; my colleague lamented that the dream home was becoming a fading fairy tale for her buyers. Although they were qualified, price was a concern.

My savvy colleague filled out a request for feedback from the listing agent representing the dream home, complimenting the home and the features her buyer liked but stating the home was a little higher than her buyer could comfortably afford. The listing agent relayed her sellers would entertain any and all offers; unexpectedly the offer was presented and accepted (Yeah!). My colleague fervently believes as a result of her detailed feedback her buyer was ultimately able to purchase the beautiful home.

We can all learn from models promoting goodwill; simply recast the golden rule and give feedback as you would like it given to you. A gentle reminder: when calling or leaving a voice mail to elicit feedback, please be prepared! This simple courtesy will help your plight immeasurably. When e-mailing, include either a link regarding the property, or leave thorough information regarding the property.

Perhaps we can consider all notable movements start small, the next time you are asked to provide feedback decide to make a concession to modernity (it’s easier than ever!) as we go forward… After all, in real estate, as in all of life, to give or not to give is indeed the question.

Sellebrate everyday,
Denise A. Burke, REALTOR®

Reminder: The opinions expressed here are not necessarily that of KCRAR.

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted. Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted. Click here for those criteria.

]]>http://www.kcrar.com/to-give-or-not-to-give-feedback-that-is-the-questionWith pricing the key to selling homes... how do you advise clients about reductions?http://www.kcrar.com/tips-for-getting-more-price-reductionsTue, 13 Jul 2010 11:39:09 GMTKCRARPricing is the key to selling homes. A recent blog post on Active Rain from a Keller Williams agent in Illinois names 10 tips for getting price reductions. What would you add to the list?

5 Tips for Getting More Price Reductions: (for the full list, go here)

1. Have a pricing reduction system and explain it to your clients up front. It is best to price homes correctly from the beginning. Nevertheless, many clients will want to test the market. I understand. So you need to have a price reduction system and explain it up front.
My system: My listings will have at least 2-5 showings per month. They will also have a contract within the first 10-15 showings. If they do not, they are overpriced.

That is my pricing system. You better have one too...

2. Bring a listing modification form on your first appointment. I want my clients to understand the process up front. Part of that is being comfortable with the paperwork. I show the listing modification form at our first meeting, so they will feel comfortable with the paperwork and the process.

3. Set your clients up with an e-mail search of their neighborhood. Keep them educated. Using the local Multiple Listing System (MLS), agents can easily provide clients with detailed information from their neighborhood or subdivision. With this information in front of them, your clients will usually understand the realities of their own market.

4. Keep your clients focused on the buy side. In this type of market, the selling of a home can be adifficult time. There are less showings, contracts, and offers than there were 5 years ago... Keep them motivated by looking at some homes. Set them up with an internet search of homes that match their needs/wants. If they find something they really like, they maybe motivated to price their home to sell even sooner.

5. Show them the internet traffic. I send my clients weekly reports from Trulia and Realtor.com that show the online traffic their homes are generating. They see their homes are being "seen" even if they are not being seen.

 

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted. Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted. Click here for those criteria.

]]>http://www.kcrar.com/tips-for-getting-more-price-reductionsTiming and courtesy are related to currency...http://www.kcrar.com/timing-and-currency-are-related-to-courtesyWed, 02 Jun 2010 18:59:38 GMTDenise BurkeREALTOR® - a professional designation that embodies, and most importantly, uniquely hinges on social interaction in order to further a profitable career.

Why do so many seemingly professional REALTORS® suspend common courtesies without much care? Perhaps the lack of courtesy can be attributed to it’s a dog-eat-dog world, apathy, lackadaisical tendencies, or simply the extra time required – although certainly worth the effort, nevertheless, courtesy and performing as a professional positively takes time.

Recently, a colleague telephoned to share a dilemma regarding how a buyer’s agent erred in courtesy and timing regarding the sale of a new home. For those of you who specialize in new home construction, I will be preaching to the choir. For you who are novices regarding new home construction, this anecdote perhaps may be of use to you in the future.

My colleague, whom we shall call REALTOR® Right, was the listing agent on a property in a new home community; she also had the exclusive on all the remaining new homes. An agent representing the buyer, whom we shall refer to as REALTOR® Wrong, brought a potential buyer to the subdivision and the buyer subsequently made an offer that was accepted. Yea! Oops, restrain that party dance…Regrettably; REALTOR® Wrong was unaware of the time required working as a buyer’s agent contracting in a new home community.

It is not uncommon for buyers to want to visit, visit and revisit their new home to see the progress until move-in (which could be several months…yikes!). The problem arose when REALTOR® Wrong called the very next weekend to ask if REALTOR® Right wouldn’t mind showing the progress of the home to her buyers (uh oh, timing and courtesy be damned!) as she had an appointment with a new potential buyer. In essence, REALTOR® Wrong was finished (time’s up! Next…) with her buyers who were purchasing the new home and was onto another potential commission.

May I offer a gentle tip to the novice here: Please seek the help and advice of a seasoned agent who is experienced with new home communities and glean from their expertise. With a resale, the protocol is usually a one-time showing, maybe two, inspections, perhaps a final walk-through and that’s it. New home construction – generally speaking – is a great deal more time consuming.

The moral of the story: If you are an agent bringing a potential buyer to a new home community, it would be prudent to educate yourself on the process and fundamentals of new home construction and all that it entails. Manage your time well with each client; add courtesy whenever possible; hold yourself accountable and reap the benefits from both courtesy and currency.

With every good wish,
Denise A. Burke, REALTOR®

KCRAR Editor's Note: Courtesy in the workplace is indeed good business! KCRAR framed a list of Professional Courtesies as a friendly reminder to REALTORS® that courtesy is simply respect for others. Review the list of Professional Courtesies here.

Reminder: The opinions expressed here are not necessarily that of KCRAR.

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted.Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted. Click here for those criteria.

]]>http://www.kcrar.com/timing-and-currency-are-related-to-courtesyTake a look at this list of four fundamentals of selling a home today. Got more?http://www.kcrar.com/here-are-four-fundamentals-of-selling-a-home-today-got-moreFri, 30 Apr 2010 18:39:14 GMTKCRARAccording to an article in The Boston Globe on April 29, there are four fundamentals of selling a home today.  What would you add to this list published in The Globe?

1. Real estate pricing is very local: "When you're looking at comparables, you have to see what's sold in the past three months. Look at your competition and what's under agreement," advises Colette Casey-Brenner, sales manager at Coldwell Banker Arlington, Mass.

2. Get property pics online: Stage the property, then take pictures and video. Better yet, hire a professional photographer to do the job.

3. Disclosure is key: Tell potential buyers what’s wrong before they figure it out. That eliminates last-minute re-negotiations and cold feet.

4. Clean, clean, super-clean: A clean and clutter-free property makes potential buyers likely to pay more, says David Kelman, an associate with RE/MAX Landmark in Milton, Mass.

Source: Boston Globe (04/29/2010)

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted.Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted. Click here for those criteria.

]]>http://www.kcrar.com/here-are-four-fundamentals-of-selling-a-home-today-got-moreHere are 5 mistakes first-time buyers make - what would you add to the list?http://www.kcrar.com/here-are-5-mistakes-first-time-buyers-make---what-would-you-add-to-the-listTue, 20 Apr 2010 22:46:11 GMTKCRARBuying a first home can be a daunting experience. According to CNNMoney.com, here are five common and costly mistakes that novice home buyers make:

1. Ignoring the costs of having a low credit score. Lower-score borrowers pay thousands of dollars in increased interest rates over the life of the loan.

2. Muddying the waters by shopping for other things before closing. Lenders continue to check credit scores right up until the time of closing. Too much shopping could cause the lender to take back the loan.

3. Scrimping on an inspection. Being surprised by the need for expensive repairs can be financially devastating.

4. Buying without contingencies. Buyers should give themselves an out if the inspection turns up problems or the bank raises the interest rates.

5. No money for insurance. Insurance can be surprisingly pricey. Buyers who don’t budget for it can face a nasty surprise.

                                            Source: CNNMoney.com, Les Christie (04/19/2010)

What would you add to this list - AND what advice would you give first time buyers to help keep them out of hot water?  Send your comments!

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted.Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted. Click here for those criteria.

]]>http://www.kcrar.com/here-are-5-mistakes-first-time-buyers-make---what-would-you-add-to-the-listWithout civility, the communication cycle is incomplete ...http://www.kcrar.com/without-civility-the-communication-cycle-is-incomplete-Thu, 08 Apr 2010 19:50:02 GMTDenise BurkeHow rude! It seems communication today is thinly veiled with common courtesy or excludes courtesy altogether. Regrettably, today’s modern world seems to be experiencing the erosion of decorum. Civility and proper communications channels are thought to be antiquated and out-of-date.

Some REALTORS® blame the unprecedented, extended soft market as the basis for the erosion. I say nonsense! Forgive me if I am bored with insipid excuses for bad behavior. For those REALTORS® who communicate with grace and style, my hat is off to you; for those who employ faux manners or ostensibly none at all, please by all means, may I tempt you to read on …

As we all know, one of the first steps to a signed contract is the all-important showing. Last week, a buyer’s agent scheduled an appointment at 3:30 p.m. to show a beautiful colonial on a cheery Sunday afternoon; the owners of the striking colonial received a call from their REALTOR®, who communicated with professionalism at every turn. She conferred with the owners/sellers the intended time of showing and kindly asked the owners/sellers to leave the home at approximately 3:00 p.m., as it has been proven potential buyers are uncomfortable with the sellers in the home while they are touring.

Yea 3:30! …show time. 3:30 …passed, tiptoed to 4:00, hmmm, maybe the buyer’s agent was running a little late…4;30, then 5:00. Sadly, it became all too apparent we had a-no show-and additionally, no communication from the buyer’s agent to cancel. This tactic is truly the mark of an unprofessional! Sellers loathe this scenario! They work hard to prepare their homes for showings; vacuuming, organizing children, securing dogs, etc., so the home will be ready to view for potential buyers. This process is an emotional and physical investment of time and resources.

Pssst! Summoning all un-professional agents, when you set an appointment, either ensure you show the home or call (communicate) before the intended showing time to cancel. I am hearing more and more of this type of occurrence with agents. Not only does this scenario brand REALTORS® in a dreadful light, such erosion in decorum wallops manners in general, which in turn makes life less enjoyable for all. So, please, the next time you must cancel, please do so appropriately.

Bear in mind the adage: Life is like an echo, what you put out there will indeed come right back you, you, you …

With every good wish,
Denise A. Burke, REALTOR®

KCRAR Editor's Note: Courtesy in the workplace is indeed good business! KCRAR framed a list of Professional Courtesies as a friendly reminder to REALTORS® that courtesy is simply respect for others. Review the list of Professional Courtesies here.

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted.Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted. Click here for those criteria.

]]>http://www.kcrar.com/without-civility-the-communication-cycle-is-incomplete-With time winding down for the homebuyer tax credit, how is your business being affected?http://www.kcrar.com/time-is-running-out-for-your-clients-to-take-advantage-of-the-expanded-and-extended-homebuyer-taxTue, 23 Mar 2010 14:38:57 GMTKCRAR

Time is running out for your clients to take advantage of the expanded and extended homebuyer tax credit. Congress passed the extended tax credit late last year, and here’s a reminder: potential homebuyers must have a binding contract on or before April 30, 2010 in order to take advantage of either the $8,000 credit for first-time buyers or $6,500 for current homeowners. Provided they meet this deadline, they have until June 30, 2010 to close the transaction. By all accounts, the chance for another extension of the bill is very slim, so be sure to tell your clients to act now!

Let us know how business is going during this last stretch of the tax credit scramble. What are you doing to persuade clients who may be on the fence about buying? Are you finding you have more business than you can handle?

Share ways you'll use the extended and expanded tax credit for your business during these last few weeks!

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted. Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.


 

]]>http://www.kcrar.com/time-is-running-out-for-your-clients-to-take-advantage-of-the-expanded-and-extended-homebuyer-taxWith FHA announcing major changes on Jan. 20, how do you think your business will be impacted?http://www.kcrar.com/how-do-you-think-new-fha-changes-will-affect-your-businessFri, 22 Jan 2010 21:33:33 GMTKCRAR The Federal Housing Administration will raise the minimum down payment for its least credit-worthy borrowers, the agency announced on January 20.

The change is among a number of major changes the FHA is making to ensure its long-term financial soundness.

Borrowers with credit-rating scores below 580 will be required to put down at least 10 percent. Those with a credit score above 580 will be able to continue to put down only 3.5 percent. The changes are intended to shore up the agency's finances.

The FHA also will increase its upfront mortgage insurance premium from 1.75 percent to 2.25 percent. The agency is expected to seek congressional approval to raise annual mortgage insurance premiums, paid by borrowers over the life of the loan, above the current 0.55 percent maximum. The amount it will seek has yet to be announced.

Go here to see a summary of all changes from NAR.

Share your thoughts on these changes and impact on the market.  Use the comments below to chime in on this important news!

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted. Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/how-do-you-think-new-fha-changes-will-affect-your-businessA victory for REALTORS® and consumers - tax credit extended, expanded to current homeownershttp://www.kcrar.com/a-victory-for-realtors-and-consumersSun, 07 Mar 2010 14:47:56 GMTKCRARThanks to the support of REALTORS® across Kansas and Missouri who participated in the National Association of REALTORS® Call for Action, and other countless REALTORS® across the country, Congress has voted to extend and expand the homebuyer tax credit to continue to stimulate housing and improve our economy.

NAR has assembled tons of information about the expansion and extension of the tax credit, including a comparison chart, Frequently Asked Questions and a rundown of how members in Congress voted. See information from NAR posted on realtor.org here and information posted on kcrar.com here.

Under the bill the $8,000 tax credit for first-time homebuyers has been extended through April 30, 2010. In addition, current homeowners are now eligible for a $6,500 tax credit through April 30, provided they've lived in their existing home as their principal residence for five consecutive years in the past eight years. Also, if potential homebuyers have a binding contract on or before April 30, 2010, they have until June 30, 2010 to close the transaction.

For more information about the legislation, visit KCRAR's page under Government Affairs here.

Contact your clients today!

  • This is great news for current homeowners who are on the fence.
  • First-time buyers who were doubtful about hitting the previous November 30 closing deadline now have until April 30, 2010

 

What do you think?  Let us know if you think extension of the credit will help your business by leaving a comment for other REALTORS® below. Share ways you'll use the extended and expanded tax credit for your business!

 

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted. Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

 

]]>http://www.kcrar.com/a-victory-for-realtors-and-consumersClients need your help understanding mortgage lending regulations. Here's how...http://www.kcrar.com/how-have-new-mortgage-lending-regulations-affected-your-businessThu, 19 Nov 2009 14:46:30 GMTKCRARConsumer protection regulations have been put in place to ensure that homebuyers receive better information, especially regarding cost disclosures, earlier in the mortgage process.

New Truth in Lending disclosure requirements took effect July 30, 2009 and the timing of your closings may be impacted. Because of these requirements, it is wise to plan for at least a 30-45 day close from the day your clients apply for their mortgage loan. See our webpage about the new regulations here.

A flier with the basic points about the new Truth in Lending changes has been created for KCRAR members to use when talking with clients. Go here for the flier. After discussing it with your broker, you may want to add your logo and personal information in the open space at the bottom.

What's been happening to your business since the new regulations kicked in? Do you have any tips for fellow REALTORS®? Use the comments section below to tell other KCRAR members about your experiences!

KCRAR members are invited to comment on this subject by entering the information called for below. Comments will be monitored prior to being posted. Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/how-have-new-mortgage-lending-regulations-affected-your-businessThinking of diving into social media? Make quite a splash with this help...http://www.kcrar.com/thinking-of-diving-into-social-media-this-summer--heres-some-getting-started-helpTue, 13 Oct 2009 14:14:32 GMTKCRARIf you're one of the many REALTORS® thinking of getting started with social media for your business, you're not alone.  Some background on Web 2.0, and what that's all about, might help -- so take five minutes for this YouTube video that gives a great overview...

 

There's a wealth of information to help you learn what it's all about, some of the differences and similarities of the various sites, and how you can use them effectively. 

  • To visit The Business of Social Networking Webinar, click here (give it a minute for buffering). 
  • For more information, see this page on www.kcrar.com and its links for advice on the types of content proven to work best in the social media world, especially for blogs.
  • NAR has also posted a great deal of information on its Field Guide to Social Media.  Go here for links, links and more links to some great stuff!

 

If you're already on Facebook or other types of social media, here are some pointers for how to get the most out of your profile and/or fan page:

CoachingClues: Best Facebook Practices from the 2009 Real Estate Connect Conference

by Bernice Ross, Ph.D. MCC
Owner, Teleclass4U.com, LLC and RealEstateCoach.com
Copyright © 2009

1. The 95-5 Rule

Regardless of which social media platform you use, your ultimate goal is to engage in conversations that lead to online friendships or that produce followers for your business. Some Barcamp participants said that they don't even mention their real estate business when they're on Twitter and Facebook. Others mention their business occasionally. Virtually everyone who is succeeding online agreed on this point, however: 90 to 95 percent of your posts should be contributing to the online conversation by helping others. Only 5 to 10 percent should be about what you are doing. 

2. Use the right technology for the right purpose

Are you regularly posting business information to your profile page on Facebook? If so, you're missing a huge opportunity. Facebook prohibits users from have two different profiles on their site. The result is many Realtors® end up blending their real estate content with their personal content. Friends quickly grow weary of seeing posts about new listings and open houses. Conversely, posting pictures of your kids washing the dog may not be the right type of exposure for your real estate business.

3. Facebook Profile Pages vs. Facebook Fan Pages

Facebook recently began offering "fan pages." This allows Facebook users to keep their personal posts on their profile page while providing a different venue for their real estate business. Mike Mueller said that when he receives a friend request from someone with whom he does business, he suggests that they visit his fan page to view his real estate content. He keeps his personal profile for family and friends. Fan pages are "opt in." The person must register and agree to see the page. Another major advantage is that fan pages are SEO searchable. Posting content on your profile page does nothing to help you in the search engines. Posting content on your Facebook fan page builds your search engine ranking.

3.  Use lists to organize data

Ricardo Bueno also refers his real estate leads to his fan page. "When I receive a friend request, I ask people to join my fan page. I then explain the types of posts that I make to my fan page as opposed to my personal profile. Most elect to join the fan page." Bueno is also an advocate of using lists. For example, he has separate lists for first time buyers, sellers, as well as personal lists. For Bueno, Facebook is both a business management and an organizational tool.

4. Hyperlocal fan pages

For real estate professionals, rather than creating a personal fan page, a better approach is to create a fan page around the niche(s) you serve. This trend is called "hyperlocalism." For example, you could host a fan page such as "We Love Wilshire High-rises." Make the lifestyle in this area come alive on your fan page with interviews, podcasts, photos, and videos. Invite the officers from the various homeowners' associations to post what is great about their particular high-rise. Ask for feedback about the new deli that just opened nearby. Your goal is to be the "go-to" expert for that niche. The activity on the fan page will give you credibility both on the search engines as well as with potential clients. You can also provide a separate link to a page on your website that lists current listings and sales for the niche you serve.

5. Don't fan yourself

This is one of the biggest mistakes that people who are new to social media make. Never send out a message like this: "Bernice Ross just became a fan of Bernice Ross. Maybe you would like to become fan too." This approach screams, "She doesn't get it!" When you create a fan page, think of it as being similar to a testimonial page. It's a place where others can share their enthusiasm for you and the services you provide. You wouldn't post a testimonial to yourself. When you "fan" yourself, it's essentially the same thing as writing your own testimonial.

6. Take advantage of the new Facebook Marketplace Posting

Listings on your profile will have your personal friends unfriending you. A number of agents are having success by posting their listings and open houses on Facebook's marketplace rather than on their profile or fan pages.

If you're new to Facebook and social networking, this may seem overwhelming. In truth, it's quite simple. Don't toot your own horn, focus on helping others, and specialize in a niche. Most of all, have fun!


If you're already into Social Media, maybe you have some pointers to share too.  Use the comments section below to tell other KCRAR members what your experiences have been and where you thing this whole thing is going!

KCRAR members are invited to comment on this subject by entering the information called for below.  Comments will be monitored prior to being posted.  Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/thinking-of-diving-into-social-media-this-summer--heres-some-getting-started-helpDeveloping technologies can help put order in your life... if you use them! Learn how...http://www.kcrar.com/developing-technologies-can-help-put-order-in-your-life-if-you-use-them--learn-howThu, 25 Jun 2009 14:23:28 GMTKCRAR

Read more... click here... follow this link... sometimes it's just more than we can handle!

But there are ways to organize the chaos.  More and more tools are being developed to help with the information overload we're all experiencing.  REALTOR® Online Magazine recently published a good list of ten such tools that you might find useful. 

Check it out - and share any pointers you have with other KCRAR members by adding a comment below.

KCRAR members are invited to comment on this subject by entering the information called for below.  Comments will be monitored prior to being posted.  Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/developing-technologies-can-help-put-order-in-your-life-if-you-use-them--learn-howHUD: Tax Credit Can be Used on Closing Costs & Down Payments - learn more about this great news!http://www.kcrar.com/hud-tax-credit-can-be-used-on-closing-costsWed, 03 Jun 2009 22:17:11 GMTKCRARHUD recently announced a method to allow first-time homebuyers access to the 2009 tax credit to be used for closing costs or downpayments on FHA-insured mortgages.  Read more so you're up to speed!

Combined with previously announced MHDC offers for Missouri residents, first-time buyers have access to two programs that really enhance their opportunity to buy now.

How is this affecting your business?  Share your comments with other KCRAR members below.

KCRAR members are invited to comment on this subject by entering the information called for below.  Comments will be monitored prior to being posted.  Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

 

]]>http://www.kcrar.com/hud-tax-credit-can-be-used-on-closing-costsFair housing will be emphasized by the Obama Administration. Be sure you're up-to-speed on the law.http://www.kcrar.com/fair-housing-will-be-a-greater-focus-of-the-obama-administration--are-you-up-to-speed-on-the-lawFri, 03 Apr 2009 22:44:56 GMTKCRARHousing Secretary Shaun Donovan has acknowledged to minority journalists that "Fair Housing enforcement was neglected under the prior administration" and that the new administration will do better. He said HUD is trying to reach out to minorities about Fair Housing, affordability and other issues through advertising with celebrities that will be heard on 30 radio stations.  Read more about this story as reported on PoliticsInColor.com.

This is a topic that will be in the news more in the near future.

Locally, some KCRAR members are reporting being called upon by HUD in lawsuits or complaints.

Be sure you're aware of and follow the provisions of the Fair Housing Act.  Read more here at the kcrar.com webpage devoted to this topic, and for extensive information on Fair Housing see the NAR Field Guide to Fair Housing.

KCRAR members are invited to comment on this subject by entering the information called for below.  Comments will be monitored prior to being posted.  Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/fair-housing-will-be-a-greater-focus-of-the-obama-administration--are-you-up-to-speed-on-the-lawMissouri Housing Development Commission program makes first-time tax credit available in advance &gthttp://www.kcrar.com/new-money-available-from-missouriFri, 03 Apr 2009 22:38:47 GMTKCRARMHDC Rolls Out Innovative New Program For First-Time Homebuyers  

Since January 2009, Missouri Housing Development Commission (MHDC) has had a new product to enable first-time homebuyers to take advantage of the $8,000 federal first-time homebuyer tax credit. This program is the first of its kind in the nation.

 

The federal first-time homebuyer tax credit was created by Congress to encourage new homebuyers to purchase homes and thereby stimulate housing markets. However, the federal tax credit has been largely ineffective. One of the primary reasons the federal credit hasn’t worked is that the homebuyer doesn’t receive the money until he receives his federal income tax refund – which may be several months after the home is purchased.

 

With over 30 years experience funding mortgages for first-time homebuyers, MHDC knows that the biggest barrier faced by first-time homebuyers is acquiring money for downpayment and closing costs. As a result, MHDC created a program that allows homebuyers to receive the value of the tax credit at the time of closing.

 

How the Federal First-Time Homebuyer Tax Credit Works:

First-time homebuyers receive a tax credit worth 10% of their home purchase, up to $8,000. The credit is claimed on the homebuyer’s federal tax returns. The credit is refundable, which means that the homebuyer receives a refund for the amount of the credit minus any federal tax liability. Buyers must live in the house for at least three years, or they will be obligated to pay back the credit.

 

How the MHDC Tax Credit Advance Loan Program Works:

MHDC makes a second mortgage to the homebuyer at the time of closing worth up to 6% of the home purchase price or a maximum of $6,750, which is used to cover downpayment and closing costs. The tax credit advance loan is paired with MHDC financing for the first mortgage in the form of a safe 30 year, fixed rate mortgage (both mortgages must be applied for through a participating lender). The homebuyer then files for the federal tax credit and uses the credit refund to pay off the MHDC tax credit advance loan. If the tax credit advance loan is paid off by the designated deadline (no later than June, 2010), the homeowner pays no interest other than a modest servicing fee. If the tax credit advance loan is not paid in full by the deadline, principal and interest payments to repay the loan over 10 years begin automatically.

 

MHDC loan programs are available for households with incomes up to $85,500.

The federal tax credit is set to expire December 1, 2009.

 

MHDC recently received $10 million in new funding.

 

For questions you can contact the list of certified lenders found on the MHDC website - www.mhdc.com

 

KCRAR members are invited to comment on this subject by entering the information called for below.  Comments will be monitored prior to being posted.  Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/new-money-available-from-missouriWith lenders accepting more Short Sales, what experiences have you and your clients had with them?http://www.kcrar.com/with-lenders-accepting-more-short-sales-what-successes-have-you-and-your-clients-had-in-this-areaTue, 04 Nov 2008 21:54:31 GMTKCRARShare the knowledge you've gained from working through transactions involving Short Sales.

  • What has worked best for your sellers?
  • How have you counseled them to facilitate their complicated sale?
  • What might you do differently the next time?

 

Need to get up to speed on the whole topic of Short Sales?  Click here for the Field Guide to Short Sales posted on www.realtor.org. 

And remember that the Kansas Real Estate Commission requires disclosure of Short Sales. For your protection, we would strongly recommend that real estate licensees utilize a Short Sale Addendum to advise all parties of the particular risks and difficulties encountered in short sales situations.  You can login to the members-only section of this website to access the KCRAR approved Short Sale Addendum on the Forms page.  

KCRAR members are invited to comment on this subject by entering the information called for below.  Comments will be monitored prior to being posted.  Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/with-lenders-accepting-more-short-sales-what-successes-have-you-and-your-clients-had-in-this-areaIs the Housing Crisis really a "Crisis?" A video from CNBC crunches the numbers.http://www.kcrar.com/is-the-housing-crisis-really-a-crisisFri, 29 Aug 2008 14:50:34 GMTKCRARView this video from CNBC Business Nation, where Dennis Kneale crunches the numbers.  This offers you some good talking points!

 

KCRAR members are invited to comment on this subject by entering the information called for below.  Comments will be monitored prior to being posted.  Inappropriate language or comments not in keeping with criteria for use of KCRAR interactive blogs will be disallowed and not posted.  Click here for those criteria.

]]>http://www.kcrar.com/is-the-housing-crisis-really-a-crisisShort Sale Addendum Form Now Availablehttp://www.kcrar.com/short-sale-addendum-form-now-availableMon, 30 Jun 2008 16:45:25 GMTKCRARKCRAR's new Short Sale Addendum Form is now available. Access it here.

]]>http://www.kcrar.com/short-sale-addendum-form-now-availableRegulation of the Home Inspection Industryhttp://www.kcrar.com/regulation-of-the-home-inspection-industryMon, 12 May 2008 16:59:30 GMTKCRAR Regulation of the home inspection industry.  HB 2315 would require all home inspectors to register with the Secretary of State's office.  The Secretary of State would require all home inspectors to pass a national home inspection exam, maintain membership in a national home inspection association, obtain annual continuing education, carry general liability insurance and maintain financial responsibility mechanisms. 

HB 2315 would also prohibit home inspectors from limiting their liability for errors and omissions during the home inspection to less than $10,000.  Currently, nothing prevents a home inspector from including a provision in a home inspection contract which limits their liability for errors and omissions to the price of the home inspection.

Full Bill - http://www.kslegislature.org/legsrv-bills/searchBillNumber.do;jsessionid=2D4783E69266EDE1E31B528040116543

]]>http://www.kcrar.com/regulation-of-the-home-inspection-industryMandatory Licensing for Real Estate Appraisershttp://www.kcrar.com/mandatory-licensing-for-real-estate-appraisersMon, 12 May 2008 16:55:46 GMTKCRAR Enactment of mandatory licensing for real estate appraisers. HB 2772 requires that all real estate appraisals in Kansas be conducted by a licensed real estate appraiser. Current law allows unlicensed individuals to conduct appraisals when a property has a fair market value less than $250,000 and when that mortgage will not be sold on the secondary market. Under HB 2772, this distinction has been eliminated and all real estate appraisals must now be conducted by licensed real estate appraisers.

 

KAR was able to secure an exemption to ensure that REALTORS® are still able to provide brokers' price opinion and comparative market analyses to customers, clients and third parties for compensation. 

Full Bill - http://www.kslegislature.org/legsrv-bills/searchBillNumber.do;jsessionid=2D4783E69266EDE1E31B528040116543

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